HOW IT WORKS!
INTRODUCTION
Over the past decade, the mortgage and finance industry has undergone significant changes, with evolving technology and stringent compliance requirements creating a complex landscape for brokers. Navigating multiple aggregator platforms, bank portals, and external tools has often led to duplicated efforts, increased administrative burdens, and time diverted from core business activities.
Bank portals prioritize institutional needs, and while aggregator platforms offer support, they are primarily designed to highlight the aggregator’s value proposition. This leaves a critical gap: an independant platform built exclusively for brokers and their businesses, that brokers can take with them where-ever they go.
Brokers have been left to piece together solutions, relying on many third-party tools such as Quickli, DocuSign, Calendly, lead generation software, and CRM systems to manage operations. These fragmented approaches add complexity and expense, pulling focus from what matters most—growing your business and serving clients.
Enter EMERALD EDGE—a groundbreaking, fully automated, AI-assisted broker business management platform built specifically for broker businesses by pioneers in the business and broking worlds. - IMAGINE starting your day with a dynamic dashboard that instantly displays your business at a glance. Through advanced AI voice automation, Emerald Edge has already engaged with prospective clients, secured two new appointments, completed fact-finds for two additional customers, and gathered critical data for you to review and match with lenders; all before you have your first cup of coffee for the day! Urgent tasks are also flagged and prioritized, co-ordinating the start of your new day, with automation streamlining every step.
Unexpected challenges? Emerald Edge’s AI-powered “Coach-BOT” is your dedicated business advisor, trained specifically in the intricacies of the broking industry. Whether you need to forecast income for the next quarter, craft a compelling elevator pitch for a networking event, address a staff issue, or resolve a client concern, the Coach-BOT provides tailored, real-time guidance to keep your business on track. Emerald Edge reduces the compliance and administrative burdens imposed by banks, freeing you to focus on what you do best: building relationships, closing deals, and growing your business. With its seamless integration and intelligent automation, Emerald Edge is the independent, broker-centric solution you’ve been waiting for.
LEAD GENERATION
Emerald Edge revolutionizes lead generation for brokers with cutting-edge AI automation. Its standout feature, the AI Phone Assistant, transforms leads into opportunities by engaging consumers in seamless, human-like conversations, collecting data, and booking appointments—all before you finish your coffee. "Speed to Lead" is everything, and you'll never miss a beat again with your Ai assistant that contacts every enquiry straight away, capturing the new client and putting them in your diary for further discussions or automate the factfind. Consumers won’t suspect they’re speaking to AI, it’s that sophisticated.
Beyond calls, Emerald Edge automates lead campaigns with instant, tailored email responses, each containing a link to a user-friendly consumer portal. Clients can complete fact-finds and upload documents effortlessly, with prompts guiding them to provide what’s needed. Brokers can also send direct portal links to new clients, streamlining onboarding. For broker teams, the platform’s intelligence excels, automatically routing specialized inquiries—like Self-Managed Super Funds (SMSF)—to the right expert, ensuring every new client is being serviced by the appropriate broker.
A dynamic dashboard tracks every lead, allowing you to monitor progress, move client tiles through onboarding, or nurture prospects in the CRM for future wins. With Emerald Edge, your system acts swiftly, capitalizing on hot leads to maximize conversions.This isn’t just a tool—it’s a game-changer, empowering brokers to focus on closing deals while automation handles the heavy lifting.
PRIVACY AND INDEPENDENCE
In the high-stakes world of broking, where every lead and client detail is your competitive EDGE, privacy and independence are non-negotiable. As a former senior bank lender, I witnessed firsthand how banks and aggregators can access powerful databases, (on their platforms) flagging and filtering consumer and broker data with ease. Lenders, BDMs, large broker groups and aggregators know your volumes and more.
Even with privacy laws in place, your business’s inner workings remain exposed to those with the keys. Some things within your business, need to be shielded from prying eyes. Enter Emerald Edge, the independent fortress your brokerage deserves. Free from ties to banks, lenders, or aggregators, this platform ensures your intellectual property—lead generation strategies, partnerships, client databases, and staff details—remain yours alone. No more wondering who might be peering into your volumes or methods.
Emerald Edge locks down your data, shielding your business from prying eyes and if you were to shift aggregators or change broker groups, all your information within Emerald Edge goes with you. Emerald Edge is a business platform exclusive to YOU. With certified COS2 compliance for data breaches and cybersecurity, Emerald Edge meets rigorous industry security standards, giving you peace of mind in an era of invisible risks. Running a brokerage is challenging enough without the silent threat of data leakage. With Emerald Edge, you secure your IP and reclaim control, letting you focus on what matters: growing your business with confidence and flair.
FREEDOM AND PORTABILITY
While Emeral Edge can’t remedy the arduous tasks of physically shifting between aggregators, the platform forms a barrier to insulate the broker business from frustrations and down time within the business which has , until now, prevented many brokers from seeking a more suitable option for their business.
The brokerage industry has long faced a critical challenge: the lack of a portable, broker-owned platform that retains essential business knowledge and data when transitioning between aggregators. Currently, when a broker departs from an aggregator, they lose access to the aggregator’s system and much of its associated data, retaining only their client database. This raises the question: what tangible business assets does a broker possess?
When exiting the industry, a broker’s primary asset is often limited to the trail income, leaving little else to sell. Emerald Edge addresses this gap by providing brokers with a fully integrated business management platform. This solution encompasses lead acquisition and nurturing, staff management, automated processing, cost optimization, business coaching, and a suite of additional management tools. With Emerald Edge, a broker’s business transforms into a turnkey operation, complete with established processes that enable seamless ownership transitions. This transferability significantly enhances the business’s marketability, creating a second valuable asset alongside trail income and potentially doubling the business’s value proposition.
Furthermore, Emerald Edge, as an independent, white-labeled platform, enables brokers to transition between aggregators with minimal disruption. The client-facing aspects of the business—powered by Emerald Edge—continue to operate seamlessly, maintaining CRM functionality and core operations while backend transitions, such as separation certificates, due diligence, new aggregator software tuition, and lender accreditations, are managed with the new aggregator. Brokers need only learn Emerald Edge once, eliminating the need to repeatedly adapt to new aggregator systems to run their business, thereby preserving operational continuity. Emerald Edge has the capacity to link-in with 95% of aggregator platforms as the front-end of the broker business, to push through data to the aggregators AOl, through API's.
Industry discussions have highlighted the challenges of switching aggregators. For instance, a Broker Daily article dated April 30, 2025, titled “Switching Aggregators: A Challenge That Needs Addressing,” and another from May 8, 2025, “Aggregators Address Concerns with Changing Groups,” underscore these difficulties from both broker and aggregator perspectives. BBC's Founder, Phil Rice also appeared in the first article ( Switching Aggregators: a challenge that needs addressing) with commentary on the subject from a veteran brokers perspective, such as:
“The real consequence of a two-week stall is not just the immediate revenue loss (e.g., $10,000–$20,000 for an average broker) but the compounded effect of delayed marketing, disrupted client relationships, and extended recovery time. It could take four to six weeks to fully regain momentum, potentially costing 25 per cent to 50 per cent of a quarter’s revenue, depending on the broker’s efficiency and market conditions.”
While Emerald Edge does not eliminate the administrative complexities of transitioning, it insulates the broker’s business from operational disruptions, empowering brokers to pursue more suitable aggregator partnerships without the fear of downtime or client-facing interruptions. Emerald Edge redefines the brokerage business model, offering a robust, transferable platform that enhances operational efficiency and long-term value.
